Month: December 2014

Worldwide Coaching Magazine: Cognitive Coaching

December 2014 edition

In this edition the focus is on Cognitive Coaching.

Antoine de Saint Exupéry,  French writer and aviator (1900-1944) stated that ”The meaning of things lies not in things themselves, but in our attitudes towards them”.

By exploring our attitudes to events rather than focusing excessively on the events themselves, we can understand better why we react in some self-and-goal-defeating ways that we do.

Maybe this is the heart and soul of this brain focused approach that we know as cognitive behavioural coaching (this is not identical to the Cognitive Coaching℠ practised in the US which is generally used within the teaching profession).

Cognitive Behavioural Coaching derives from the work of two leading cognitive behavioural theorists, researchers and therapists: Aaron Beck, who founded Cognitive Therapy and Albert Ellis, who developed Rational Emotive Behavioural Therapy.

Since we are coaches and not therapists we can define Cognitive Coaching as “a collaborative, goal directed endeavour using multimodal learning methods to help individuals develop their capabilities and remove any psychological blocks that interfere with this process”  (Neenan and Palmer 2012).

In this edition we explore some thoughts and share some opinions on cognitive coaching and hope to stimulate your interest.

You can order your copy here.

Happy Holidays!

Ton de Graaf

Executive Coach, publisher Worldwide Coaching magazine


Neuroscience for Coaches


via Book review: Neuroscience for Coaches (including an exclusive offer to our readers).

Neuroscience for Coaches

Worldwide Coaching Magazine: Motivation

wcm nov copy


What motivates us to publish this monthly magazine?

According to Leanne Hoagland-Smith for human beings, there must be some desire or want to excite coachees to move from where they are now to where they want to be.  And motivation now becomes the catch all for those desires and wants.

Grant Soosalu however, states that Zig Ziglar, one of the top motivational speakers of all time, points out, “motivation follows action”, and the research backs him up.

So, what comes first, motivation or action?

Maybe Amy Brann can shed some light on this. She has just published a book “Neuroscience for Coaches” and describes what actually happens inside of our brain when we are being coached. In this edition we review her book and we discover the neuroscientific facts behind motivation.

What ever gets us into motion, we need some energy to keep the ball rolling. Stuart Haden reveals where that energy comes from and what we can do to increase the level of energy.

Getting back to our original question. What motivates us to publish a monthly magazine about our wonderful profession is that the world will be a better place to live in when we share our combined knowledge, experience and passion with you, our valued readers.

And of course, we hope this will motivate you to become the best you can be, and act accordingly 🙂


Ton de Graaf, Chartered Business Coach™

Publisher and Editor-in-Chief

In this edition:

Gaining Clarity About What Motivates You By Leanne Hoagland-Smith

Achievement Motivation is the Key to Success By Julia von Flotow

Seeking the Sun By Yael Blum

Book review: Neuroscience for Coaches By Ton de Graaf

Get Motivated and Get Moving – Using all of your Brains! By Grant Soosalu

Learning from Ancient Wisdom By Prof. David Clutterbuck

The Need for Energy By Stuart Haden

Greetings from Marshall Goldsmith By Marshall Goldsmith

Leadership Insights From Doing a Triathlon By Padraig O’Sullivan

Get your copy here: $4.99 per issue

or 1 year subscription for only $49.99

Available_on_the_App_Store_Badge_US-UK_135x40 copy

Google Play

Order the Worldwide Coaching Magazine in print: click here