Be part of the world’s first Coaching movie movement.


The crowdfunding campaign of the world’s first Coaching documentary just went live.

You can support this amazing movement here: Coaching Documentary

The crowdfunding campaign offers a lot of possibilities to get the film as the first one, to be part of the behind-the-scenes and/or to be part of the film.

The mission is to change 1,000,000 lives through coaching.

The ‘Coaching’ Foundation will also help low-income individuals with coaching assistance, started with profits from the ‘Coaching’ Movie.

Let’s share the movement and benefit the whole coaching community!

Share the ‘Coaching’ Movement & Foundation link Coaching Documentary with everybody you know.

Let’s inspire 1 million lives together!

Click here for the official website intro video for coaches


Worldwide Coaching Magazine: Motivation

wcm nov copy


What motivates us to publish this monthly magazine?

According to Leanne Hoagland-Smith for human beings, there must be some desire or want to excite coachees to move from where they are now to where they want to be.  And motivation now becomes the catch all for those desires and wants.

Grant Soosalu however, states that Zig Ziglar, one of the top motivational speakers of all time, points out, “motivation follows action”, and the research backs him up.

So, what comes first, motivation or action?

Maybe Amy Brann can shed some light on this. She has just published a book “Neuroscience for Coaches” and describes what actually happens inside of our brain when we are being coached. In this edition we review her book and we discover the neuroscientific facts behind motivation.

What ever gets us into motion, we need some energy to keep the ball rolling. Stuart Haden reveals where that energy comes from and what we can do to increase the level of energy.

Getting back to our original question. What motivates us to publish a monthly magazine about our wonderful profession is that the world will be a better place to live in when we share our combined knowledge, experience and passion with you, our valued readers.

And of course, we hope this will motivate you to become the best you can be, and act accordingly 🙂


Ton de Graaf, Chartered Business Coach™

Publisher and Editor-in-Chief

In this edition:

Gaining Clarity About What Motivates You By Leanne Hoagland-Smith

Achievement Motivation is the Key to Success By Julia von Flotow

Seeking the Sun By Yael Blum

Book review: Neuroscience for Coaches By Ton de Graaf

Get Motivated and Get Moving – Using all of your Brains! By Grant Soosalu

Learning from Ancient Wisdom By Prof. David Clutterbuck

The Need for Energy By Stuart Haden

Greetings from Marshall Goldsmith By Marshall Goldsmith

Leadership Insights From Doing a Triathlon By Padraig O’Sullivan

Get your copy here: $4.99 per issue

or 1 year subscription for only $49.99

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Order the Worldwide Coaching Magazine in print: click here

7 Tips on How to Become a Coach

7 tips on how to become a coach.

Have you always wondered how to become a coach? author Ton de Graaf answers 7 questions on what it takes to enter the coaching market.

1. There are hundreds of books written about coaching. What makes this one different? 

Today there are multiple ways of becoming a professional coach. You can enrol in a coach training program, get certified and start running your own coaching practice. Every coach training facilitator will tell you that this is practically a ‘no brainer’ to start a thriving coaching practice. Well, here’s a news flash: it’s just not that easy. It’s not enough to be a great coach; you have to be a great entrepreneur as well. You’re running a business.

If you are considering coaching as a new career, and want to know more about it and whether it’s ‘for you’, then this type of course will give you all you need to know and more. This is a great place to start.

2. Is there still a market for new coaches?

From 1995 to the today, the amount of personal, executive and workforce coaching has continuously grown. There has been an increase in the number of publications devoted to coaching, in organisations that offer training to coaches, in the establishment of coaching organisations, and in the focus placed on coaching research by academia.

Because the field is wide open to anyone who wants to enter it, it is difficult to know the exact number of people performing coaching services. However, one thing is certain: coaching is still one of the fastest growing industries in the world, as it achieves what no other disciplines like training, counselling or mentoring can.

3. It seems like everyone calls themselves coaches these days. How do you recognise a professional coach?

Coaches should be able to demonstrate that they are competent in providing of coaching services. One way of proving this is to demonstrate that they possess a relevant qualification. The training of coaches should be fit for purpose. There is definitely a place for short introductory courses, but, as with any discipline, expertise will vary depending on the length of the course, level of qualification, depth of study, practical experience of delivery and extent of supervision and support received while studying. There are a number of different training routes for coaches, and new professionals have a wide range of options to choose from. Institutions offer specific coaching qualifications, ranging from masters level to short courses across the world. Understandably, a qualification that is specific to ‘coaching’ would seem like the most relevant qualification for a coach to have.

However, people should remember that these qualifications have only been available since relatively recently and therefore the majority of professionals delivering coaching services will not possess one of these newer qualifications. In such cases you should examine their other formal qualifications and experience.

4. Is being a great coach enough to make a decent living?

It’s not enough to be a great coach; as I said earlier, you have to be a great entrepreneur as well. Your potential clients have to be able to find you, get to know you and trust you before they sign up to one of your programs. That’s why these courses focus on what it takes to build a thriving coaching practice.

5. If I want to become a coach, where should I start?

Today there are multiple ways to become a professional coach. You can enrol in a coach training program, get certified and start running your own coaching practice. These are no brainers. As mentioned before: it’s just not that easy.

In order to become an experienced coach you do need to practice, practice, practice and evaluate your performance and, of course, practice, practice, practice! The real benefit from training comes from the feedback from your trainers and fellow coaches. This builds your self-esteem as a coach and it gives you the opportunity to expand your network in the global coaching community.

6. What does a coach charge for his/her services?

A personal coach may charge somewhere around £100-£300 per month in the UK or $200-$600 in the US and €600-€800 in Europe. These may include 4 sessions over the telephone that may last anywhere from 30 to 90 minutes.

In general a personal coach charges between $75 and $150 per hour, a business coach between $125 and $250 per hour and an experienced executive coach between $250 and $1500 per hour.

Note here that executive coaching and corporate coaching are charged higher, and group coaching costs much less per person. I personally know executive coaches who charge $250,000 for one year of coaching. And there even is a coach who charges a fee up to $1,200,000 for one year of coaching. And yes, they are fully booked! Talk about great marketing!

7. A coach exchanges hours for a fee, are there any other streams of revenue for a coach?

Experienced coaches will tell you that coaching makes up just 25% of their earnings. This means that 75% of their income is derived from other sources. In “How to Become a Coach” part I and II, I share more than 30 different ways to create other streams of revenues.


If you’d like to read more, please download the eBooks “How to Become a Coach” parts I and II.

Worldwide Coaching Magazine « Co-Creating the Coaching Relationship

Worldwide Coaching Magazine « Creating a Better World for Next Generations.

WCM January edition

The coaching relationship is rooted in collaboration, equality and acceptance and buoyed by the power of possibility and peoples’ capacity to change in brilliant and unexpected ways.

In this edition we focus on the co-creative process of every coaching relationship and explore the way in which synergy and creativity impact client results.

More info:

How Coaching Changes the Coach

WCM December 2013-

From Another Point of View.

In this edition of the Worldwide Coaching Magazine we focus on how coaching has changed us (the coaches) as human beings.

I thought it would be an appropriate topic to address at the end of this year and hope it will invite you to have a look at how you have changed over the past year, too.

How has the work you do shaped the way you are and how you experience the world? And how have those changes rippled outward to touch those you love?

My hope for you, is that the answer to those questions, confirms that you are living the life you are meant to live. If not, it could be time to hire a coach!

Wishing you a wonderful Holiday Season and a terrific start into the New Year!

Ton de Graaf, Chartered Business Coach™

Publisher and Editor-in-Chief

Get your copy here: $4.99 per issue

or 1 year subscription for only $49.99 and get two issues for free!

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Order the Worldwide Coaching Magazine in print: click here

What Business Coaches Need to Know and Do to Practice Effectively.


Professional Standards

The research, feedback and final revisions are over, and our ground-breaking revised edition of the WABC Professional Standards for Business Coaches is ready.

WABC’s professional standards set a benchmark for business coaching worldwide.
This document, the first-ever set of international, association-sponsored professional standards for business coaches, represents a huge step forward for coaches, their clients and the public. Based on the real-life practice of business coaches around the world, the standards describe what a business coach does, and doesn’t do, to practice effectively. The standards will help clients, and their sponsors and organizations, understand what to expect from business coaching, and will further clarify how business coaching differs from other types of interventions.